WE ARE SOUND MEDIA

Making the decision to start a podcast is quite a landmark - but ultimately, that’s where the real work starts. The most popular kind of podcast is an interview-based show, and with good reason. To name just a few benefits: They’re interesting for listeners, less pressure on...

It’s a simple question, isn’t it? Can you launch a podcast for free? Essentially, yeah, just about. In this blog, I’ll run through the free options for each part of the podcast launch process, their benefits, and their pitfalls. Hands up - I sell podcast services. If everyone...

It’s scary and it’s daunting, but it really doesn’t need to be. Getting your podcast on all those different apps is actually fairly straightforward. In this guide, we’ll go through how to submit to the biggest platforms. There are dozens more, but once you’ve cracked a...

Producing your episodes should be the hard part, but in reality, that bit is simple compared to then getting people to listen. Building an audience has become more and more challenging over time, with such a wide choice of shows for people to pick from. That isn’t...

Pretty much every new podcaster I’ve worked with has asked this very question… how long should a podcast be? I think generally speaking, average podcast length has come down a little over the last few years. Whereas once, around an hour seemed to be most commonplace,...