Some questions come up time and time again in podcasting, and one is some kind of variation on this - how many downloads is good? It’s a perfectly understandable and fair question, especially for someone at the start of their podcasting journey. The problem of course is...
We are delighted to say that Sound Media is making the move into online workshops. We’re experts in helping people get a podcast launched, especially for their business or brand, with nothing left to chance and a solid backbone and strategy behind it so it really...
Setting up a podcast isn’t easy… but the truth is that the hard work starts after you have launched. We all start with a listenership of zero and have to build from there. For some, with an existing fanbase or audience, that’s a quicker process. But whatever the...
Simple question. And to be honest, a simple answer: a podcast should be as long as it should be. Cop out answer, I know, but it’s true. There is no single magic number to throw at you which will definitely be right. Instead, it’s something quite specific...
You really know your stuff. I mean you REALLY know your stuff. But how do you showcase that to the world? Well a podcast is a really great way of showing off your expertise, naturally and organically, and in a way which engages with your audience...
There are few better cheerleaders for our businesses than those people we have already helped. That’s why case studies are such a popular tool - and I think podcasting can be a really awesome medium for them. Yep, in short, getting people onto your podcast who...
‘Send no money now’ I haven’t heard that phrase in a long time, but in the not too distant past, this was a regularly used Call To Action (CTA) on TV and magazine ads. It was way before the days of the internet, email, social media or...
Interview podcasts are the most common, by some distance. It isn’t surprising really - they’re much easier and more straightforward than other formats. That’s not to say that they’re easy to get RIGHT. They need time, effort, and thought. There are three factors that really stand out...
Podcasting is an incredibly effective tool for raising your personal profile or personal brand - more so than most other platforms. It utilizes your voice and creates a relationship with your listener that other mediums just can’t match. You’re a thought leader. You have things to say,...
Social media has never traditionally played nicely with audio. Got a nice blog to promote? Just share the link. Done a really good video? Go ahead and upload it. Taken a great photo and designed a killer image on Canva? Easy, couple of clicks and it’s...