A couple of years ago, I’m not sure I’d even heard the phrase ‘lead magnet’. Since starting my own business, it’s an everyday part of my vocabulary, and I’m guessing the same applies for you. It’s probably fair to say that when you consider lead magnets,...
Picture the scene - you’re at the cinema, the film is due to start in a few minutes. On comes the trailer for the new Star Wars movie… and it looks EPIC. Is there a more wonderfully exciting moment known to humankind?! OK that might just...
Everybody wants their podcast to sound great. We all strive for that beautiful, silky smooth studio-esque sound. But let’s be realistic - we don’t all have our own personal podcast booth at home, nor do we have access to a recording studio we can just pop...
Making the decision to start a podcast is quite a landmark - but ultimately, that’s where the real work starts. The most popular kind of podcast is an interview-based show, and with good reason. To name just a few benefits: They’re interesting for listeners, less pressure on...
It’s a simple question, isn’t it? Can you launch a podcast for free? Essentially, yeah, just about. In this blog, I’ll run through the free options for each part of the podcast launch process, their benefits, and their pitfalls. Hands up - I sell podcast services. If everyone...
It’s scary and it’s daunting, but it really doesn’t need to be. Getting your podcast on all those different apps is actually fairly straightforward. In this guide, we’ll go through how to submit to the biggest platforms. There are dozens more, but once you’ve cracked a...
The phrase ‘live podcast’ is a bit of a strange one really. The whole nature of podcasts is that they are truly ‘on demand’ - there whenever you want them, on whatever platform you choose. Spotify is one example of a podcast platform. Or Apple Podcasts,...
LinkedIn’s truly like marmite isn’t it? Some people love it; others can’t stand it. I’m in the former camp, although I haven’t always been. Until I went self-employed, I was a very passive LinkedIn user. I didn’t really understand it. But once I spent some time...
Producing your episodes should be the hard part, but in reality, that bit is simple compared to then getting people to listen. Building an audience has become more and more challenging over time, with such a wide choice of shows for people to pick from. That isn’t...
Pretty much every new podcaster I’ve worked with has asked this very question… how long should a podcast be? I think generally speaking, average podcast length has come down a little over the last few years. Whereas once, around an hour seemed to be most commonplace,...