M&S adverts get it right. So do Burger King. Ads for holidays, usually, too. Why? Because they are able to use words to transport you somewhere. You can TASTE the food they’re trying to sell you, or FEEL the sand in between your toes and gentle breeze from...
https://youtu.be/G_QB7WMrOOo Failure to prepare is preparing to fail, or however the saying goes. And it is quite true. I’m from a radio background where ‘prep prep prep’ is something of a mantra. But Nicola Broomham, host of the Broomham Podcast, makes an excellent point: you can prepare TOO...
'Never judge a book by its cover' Thing is, we absolutely do, don't we? And when it comes to a podcast, we often judge it by its cover art. Let's be real here. Branding IS king, and I for one am an absolute sucker for it. I'll be...
Podcasting is all about "doing", right? You switch the mic on, start recording, and you talk. It's right here, right now stuff. It definitely isn't about reams of endless paperwork and forms. It's not about policies or guidelines. But there's one thing you're probably overlooking which would make...
OK ok, so no-one ACTUALLY records their podcast on a potato (although I used to work with an engineer who would probably tell us that it's possible). Thing is though, I still hear podcasts that sound like they could be. The sound quality is all over...
Last week, I was helping to guide someone through planning out the strategy for their podcast. The usual question came up of how regularly they'll be publishing episodes. I always tell people that weekly and monthly are the easiest - or, probably accurately, the simplest to...
We’ve had quite a couple of weeks in the podcast world with both Apple and Spotify announcing their own takes on ‘premium’ podcasting. That is, essentially, a new way to charge people for your content. It wasn’t a shock. We’ve known it has been coming for...