Blogs
What’s a ‘good’ number of downloads for a podcast?
Some questions come up time and time again in podcasting, and one is some kind of variation on this
Introducing: new ways to launch a podcast with Sound Media’s new workshops
We are delighted to say that Sound Media is making the move into online workshops. We’re experts in
Something is missing: Why help for existing podcasters needs rethinking
Setting up a podcast isn’t easy… but the truth is that the hard work starts after you have launched.
What’s the right length for a podcast episode?
Simple question. And to be honest, a simple answer: a podcast should be as long as it should be. Cop
Showcase your expertise with your own podcast
You really know your stuff. I mean you REALLY know your stuff. But how do you showcase that to the w
Find new customers with a ‘case study’ podcast
There are few better cheerleaders for our businesses than those people we have already helped. That’
How to create a Call-To-Action in your podcast
‘Send no money now’ I haven’t heard that phrase in a long time, but in the not too distant past, thi
Launch an interview podcast and see your business grow
Interview podcasts are the most common, by some distance. It isn’t surprising really – they’re
Podcasting: the perfect way to grow your personal brand
Podcasting is an incredibly effective tool for raising your personal profile or personal brand ̵
How to use audio in your social media
Social media has never traditionally played nicely with audio. Got a nice blog to promote? Just shar
How to use a lead magnet in a podcast
A couple of years ago, I’m not sure I’d even heard the phrase ‘lead magnet’. Since starting my own b
The perfect podcast trailer – everything you need to know
Picture the scene – you’re at the cinema, the film is due to start in a few minutes. On comes
The five main factors that affect your sound quality
Everybody wants their podcast to sound great. We all strive for that beautiful, silky smooth studio-
How to be a great podcast interviewer
Making the decision to start a podcast is quite a landmark – but ultimately, that’s where the
Can you start a podcast for free?
It’s a simple question, isn’t it? Can you launch a podcast for free? Essentially, yeah, just about.
How to get your podcast onto all the big apps
It’s scary and it’s daunting, but it really doesn’t need to be. Getting your podcast on all those di
Live podcasting: everything you need to know
The phrase ‘live podcast’ is a bit of a strange one really. The whole nature of podcasts is that the
LinkedIn for podcasters: how to use it properly
LinkedIn’s truly like marmite isn’t it? Some people love it; others can’t stand it. I’m in the forme
Top 5 ways to promote and grow your podcast
Producing your episodes should be the hard part, but in reality, that bit is simple compared to then
What is the right length for my podcast?
Pretty much every new podcaster I’ve worked with has asked this very question… how long should a pod
The ultimate guide to finding music for your podcast
I’ve said it once, I’ll say it again – finding music to use on your podcast can be a nightmare
Now it’s easier than ever to have the perfect podcast launch
Launching a podcast is fun – but it can be hard. Let’s say you’re looking to make some real wa
How to overcome Imposter Syndrome in podcasting
I’m not sure I’d even heard the phrase ‘imposter syndrome’ ten years ago. That perpetual nagging sel
Top Five Podcast launch mistakes – and how to avoid them
Your podcast launch is exciting and fun – and so it should be. But most people find it’s more
Quality of audio vs quality of content… which is most important?
It’s an age old question in podcasting. What is more important – is it making your podca
Five steps to create your own podcast tribe
Don’t worry if you read the headline and didn’t really know what a podcast tribe is. Most podcasters
‘Just go for it’ – Sound Media Showcase with Liam Wilson of How AI Built This
Approaching potential guests for a podcast can be pretty daunting, especially when you’re just
Video in podcasting: what is it and does it matter?
There’s a real frenzy around ‘video podcasting’ right now. I’m something of
“I CAN’T DO A PODCAST, I HAVE AN AWFUL VOICE.”
This is a familiar statement. You’re not the first person to say it. You’re definitely not the
‘Theatre of the Mind’: why it really matters which words you use on your podcast
M&S adverts get it right. So do Burger King. Ads for holidays, usually, too. Why? Because they a
‘Don’t overplan’ – Sound Media Showcase with Nicola Broomham of the Broomham Podcast
Failure to prepare is preparing to fail, or however the saying goes. And it is quite true. I’m from
‘Stop thinking of your show as just a podcast, and realise it’s a brand’
‘Never judge a book by its cover’ Thing is, we absolutely do, don’t we? And
The secret weapon for podcasters you’re probably overlooking
Podcasting is all about “doing”, right? You switch the mic on, start recording, and you
Don’t record your podcast on a potato
OK ok, so no-one ACTUALLY records their podcast on a potato (although I used to work with an enginee
SEASONAL PODCASTS: Bringing the binge factor to podcasting
Last week, I was helping to guide someone through planning out the strategy for their podcast. The u
‘Paid’ premium podcasts – the good, the bad, and the unknown
We’ve had quite a couple of weeks in the podcast world with both Apple and Spotify announcing their
